What Does "Natural" mean?
There are no standers. "Natural" is a term commonly used for products sold everywhere. Include synthetic chemicals such as Parabens,Propylene Glycol and Sodium Lauryl Sulfate. "like hypoallergenic,"Natural can mean anything to any body. 'There are no standers for what natural.' says Bailey. ' They could wave a tube (of plant extract) over the bottle and declaring that it is in fact Natural. Who's saying what they're actually using though?
Some so-called "Natural" cleaners contain surfactans". This is often sodium Lauryl Sulfate - it was once made from coconut oil but the processing was anything but natural. It was now synthetically made from petroleum stock. One health food store brand claims to be 100% natural listing the first two ingredients on their shampoo as:Coconut oil soap,Coconut oil-corn oil soap. Neither of these ingredients are officially ingredient names as per CTFA guidelines. It is suspected to both contain sodium Laruyl sulfate.
A mass market brand claims to be "natural" with natural plant extracts,yet when questioned they admit the base formulas are the same as our conventional products. Companies are selling natural because that is what people are buying and they are counting on people not reading the ingredients on the labels or understanding what they read.
Another example is an internet brand who advertises "Natural skin care products no animal by-products". Following is one of their ingredient listings. You may want to look up the underlined ingredients in the part two.
INGREDIENTS: Infusion of Calendula Official Extract, Propylene Glycol, Dicaprylate / Dicaprate, Cetearyl Alcohol,.....